The functional beverage industry is witnessing a significant shift with the introduction of innovative plant-based drinks aimed at providing natural, alcohol-free relaxation alternatives. This trend is gaining momentum in several key U.S. markets, including New York, Arizona, California, Utah, Minnesota, and Montana, as of Q1 2024. These beverages, which include ingredients like kava and kratom, cater to a growing consumer demand for holistic wellness solutions. Ensuring wide accessibility, these products have formed partnerships with major distributors and are available at well-known retailers such as Sprouts, Murphy’s USA, and 7-11. The offerings, which come in various formats such as seltzers, shots, and portable packs, highlight a move towards redefining wellness with nature-inspired solutions. This expansion reflects a broader industry trend towards embracing plant-based products for health and relaxation, marking a pivotal moment in the functional beverage sector. For more on this wellness trend, visit TrendHunter.
The Rise of Plant-Based Wellness Beverages in the U.S. Market
